Nūhou

Ka nānā ʻana e pili ana i ke kūlana mākeke o kēia manawa a me nā manaʻo hoʻomohala o ka ʻoihana waihona ʻo Kina ma 2019 Ua manaʻo ʻia e ulu ka nui o ka mākeke ma mua o 24 biliona ma 2024.

Ka hōʻike hōʻike e pili ana i ka noi mākeke a me ka hoʻolālā hoʻolālā hoʻolālā ʻana o ka ʻoihana palapala ʻo Kina mai 2022 a 2027.
1、Ua komo ka ʻoihana mea kākau o Kina i kahi manawa o ka hoʻomohala mau
Mai ka makahiki 2013 a hiki i ka makahiki 2018, ua komo ka ʻoihana mea kākau ma Kina i kahi manawa o ka hoʻomohala mau ʻana ma muli o ka hāʻule ʻana o ka helu o nā haumāna ma ke kula, ke keʻena pepa ʻole a me nā kumu ʻē aʻe.Wahi a nā helu IBIS, i ka makahiki 2018, ua hōʻea ka loaʻa kālā o ka ʻoihana hana ʻoihana ma Kina i 17 biliona kālā ʻAmelika, kahi piʻi o 4.0% ma mua o 2017.

Mai ka makahiki 2013 a hiki i ka 2018, ua hoʻonui ʻia ka hoʻohana ʻana o kēlā me kēia kanaka i nā mea kākau ma Kina i kēlā me kēia makahiki.I ka makahiki 2018, hiki i ka US $15.8 ka nui o ka hoʻohana ʻana i kēlā me kēia kapita o nā mea kākau ma Kina, ma kahi o 100 yuan.

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2、I ka makahiki 2018, ua ʻoi aku ka nui o ka mākeke o nā palapala pepa ma Kina ma mua o 40%
Ma ka huahana, ʻo nā huahana o ka ʻoihana waihona palapala o Kina ka nui o nā mea kākau e like me nā peni pōpō, nā pulupulu, nā penikala, ka ʻīnika, nā lako pepa a me nā lako aʻo.

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I ka makahiki 2018, ma waena o nā māhele mākeke o ka ʻoihana mea kākau ma Kina, ʻoi aku ka kiʻekiʻe o ka mākeke o nā mea kākau pepa, ʻo ia ka 44% o ka huina o ka mākeke o ka ʻoihana mea kākau ma Kina, a ma hope o ke kākau ʻana i nā mea kākau, helu no 32%, aʻo. lako a me ka inika helu no 12% a me 1% pakahi.

3、Offline channel ʻo ia ke ala kūʻai nui o ka ʻoihana waihona ma Kina
Mai ka hiʻohiʻona o ke ʻano kūʻai aku, hiki ke hoʻokaʻawale ʻia ke ʻano kūʻai aku o ka ʻoihana palapala ma Kina i ke kūʻai pololei a me ka hāʻawi ʻana.ʻO keʻano kūʻai kūʻai pololei e pili ana i ke kūʻai pololeiʻana o nāʻoihana ma o ke kūʻaiʻana, nā hale kūʻai pololei, e-commerce, a me nā mea'ē aʻe.ʻO ke ʻano hoʻolaha e pili ana i nā ʻoihana e kūʻai aku i nā huahana i nā hale kūʻai kūʻai ma o nā mea hoʻolaha, a i ka hopena kūʻai ʻole i nā huahana i nā mea kūʻai.ʻAʻole kū pololei nā ʻoihana i nā mea kūʻai.ʻO ka hāʻawi ʻana he kumu kūʻai maʻamau i ka ʻoihana palapala ma Kina i kēia manawa.

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Mai ka hiʻohiʻona o nā ala kūʻai aku, hiki ke hoʻokaʻawale ʻia nā ala kūʻai nui o ka ʻoihana paʻi palapala o Kina i ke kūʻai pūnaewele a me ke kūʻai aku ma waho.Loaʻa nā ala kūʻai pūnaewele ma ka pūnaewele a me ke kūʻai hale;Loaʻa ka nui o nā mea kūʻai aku ma waho o nā hale kūʻai hale kūʻai, nā mea kūʻai aku ʻoihana o nā mea kākau a me nā lako keʻena, a me nā hale kūʻai piha.Hiki ke hoʻokaʻawale ʻia nā mea kūʻai aku i nā hale kūʻai kūʻai o kēia wā a me nā mea kūʻai kūʻai maʻamau.Kūʻai nui nā mea kūʻai meaʻai o kēia wā i nā hypermarkets, supermarkets, etc. Ke hilinaʻi nui nei nā mea kūʻai kūʻai piha i nā hale kūʻai keʻena no ke kūʻai ʻana.

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Ke hoʻohālikelike ʻia me ke ʻano o ka hoʻololi wikiwiki ʻana i ka mode channel a me ka piʻi wikiwiki ʻana o ka nui o nā kaila pūnaewele i nā mea kūʻai aku i nā mea kūʻai aku i nā makahiki i hala iho nei, ua loli iki ka hapa o nā kaila a me ka plastic i loko o ka ʻoihana paʻa palapala o Kina.Wahi a Euromonitor statistics, i ka makahiki 2018, ʻo ke kūʻai aku ʻana i nā mea kūʻai aku ma waho o ka hale kūʻai kūʻai aku ma Kina ma kahi o 86% a ʻo ke kūʻai aku ma ka pūnaewele ma kahi o 14%.E pili ana i ke kūlana o kēia manawa, ʻo ke ala kūwaho maʻamau ke ala kūʻai nui o ka ʻoihana waihona ma Kina.

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Ma waena o nā ala kūʻai kūʻai waho o ka ʻoihana waihona ma Kina, ʻo nā ala kūʻai nui nā hale kūʻai hale kūʻai a me nā hale kūʻai ʻoihana a me nā lako keʻena.ʻO nā mea kūʻai kūʻai holoʻokoʻa e lawe ana i nā hale kūʻai keʻena ma ke ʻano he kumu kūʻai kūʻai nui no kahi hapa liʻiliʻi, ʻo 3.7%.Ma ke ala hoʻolaha o nā hale kūʻai, ʻo nā hale kūʻai hale kūʻai hou he 36.5% o ka nui o nā kūʻai aku ma waho o Kina, aʻo nā hale kūʻai kūʻai maʻamau he 13.9%.

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Ma ke kūʻai pūnaewele o ka ʻoihana mea kākau ma Kina, ʻo 93% ke kūʻai aku ʻana ma ka pūnaewele a ʻo ka kūʻai ʻohana he 7% wale nō.

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4、Ua manaʻo ʻia e ʻoi aku ka nui o ka mākeke o ka ʻoihana mea kākau o Kina ma mua o 24 biliona kālā ma 2024.
E like me ka nānā ʻana i ka manaʻo e hiki mai ana, ʻo nā ala pahemo ka mea e kūʻai nui ʻia ai ka ʻoihana kūʻai palapala o Kina i nā makahiki e hiki mai ana.Me ka hoʻomau mau ʻana o nā huahana ʻoihana waihona palapala a Kina a me ka hoʻomaikaʻi ʻana i ka hoʻohana ʻana, e ulu mālie ka nui o ka mākeke o ka ʻoihana ʻoihana ʻo Kina.Ua manaʻo ʻia ma ka makahiki 2024, ʻoi aku ka nui o ka mākeke o ka ʻoihana mea kākau o Kina ma mua o 24 biliona kālā.

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No ka hoʻokō ʻana i ka ʻoluʻolu i manaʻo nui ʻia e nā mea kūʻai aku, loaʻa iā mākou kā mākou hui ikaika e hāʻawi i kā mākou kākoʻo maikaʻi loa ma luna o nā mea āpau e pili ana i ka kūʻai ʻana, loaʻa kālā. kā mākou mau mea.
Mālama kā mākou hui i ka manaʻo hoʻokele o "mālama i ka hana hou, e ʻimi i ka maikaʻi".Ma ke kumu o ka hōʻoiaʻiʻo ʻana i nā pono o nā huahana a me nā hoʻonā, hoʻomau mākou e hoʻoikaika a hoʻonui i ka hoʻomohala huahana.Ke koi nei kā mākou hui i ka hana hou e hāpai i ka hoʻomohala mau ʻana o ka ʻoihana, a lilo mākou i mea hoʻolako kiʻekiʻe kiʻekiʻe.


Ka manawa hoʻouna: Dec-08-2022